Mixed Methods Research & Strategy

I've spent 12 years
listening to people
very carefully.
Turns out that's a
competitive advantage.

I help organizations understand the people they're trying to reach, and figure out what to do with that. Qualitative and mixed methods researcher available for full-time and contract engagements.

Selected projects below

Organizations I've worked with

Remitly
AssuranceAmerica
Illumina
Kaiser Permanente
Fiat Chrysler Automobiles
P- imported from official websiteP- imported from official website

Projects that actually mattered.

01

Fontanini Advisory Services

AI Catalyst Course Research & Strategy

Qualitative research informing the structure and strategy for an AI literacy course designed to help organizations adopt AI with more intention and less anxiety. Surfaced the mental models, readiness signals, and stumbling blocks that shaped both curriculum design and participant experience.

Qualitative Program Design AI

02

AssuranceAmerica

Consumer Insurance Research

In-depth research into how nonstandard insurance customers make coverage decisions, including the emotional logic, trust signals, and friction points that define the category for this audience.

Ethnographic Financial Services Strategy

03

Remitly

Product, Global Marketing & UX Research

A sustained mixed methods engagement spanning product usability, global marketing strategy, and UX research with immigrant communities who send money across borders to support their families. The work required holding both the intimacy of individual financial decisions and the complexity of global product scale at the same time.

Mixed Methods UX Research Global

04

Illumina

Mixed Methods B2B & Healthcare Research

Research with DNA lab scientists, cancer surgeons, and genomics decision-makers to translate deep technical expertise into strategic positioning and commercial intelligence. Also designed and deployed national surveys with the nurse practitioner association to understand willingness to recommend NIPT, followed by qualitative in-depth interviews to understand the clinical reasoning and hesitations behind the numbers.

Mixed Methods Healthcare Expert Interviews

05

Point Forward

Automotive & Healthcare Contextual Research

Ethnographic, in-person contextual inquiry across automotive consumer behavior and Kaiser Permanente member experience, bringing qualitative depth to organizations trying to understand how people actually live with the products and systems they use.

Ethnographic Contextual Inquiry Healthcare

06

The General Insurance

Brand Repositioning & Rebrand Research

Research underpinning a major consumer insurance rebrand, from perception audits to positioning validation. Connected brand architecture decisions back to the people actually buying the product.

Brand Strategy Consumer Research Insurance

Teaching organizations
to listen.

Doing the research is one thing. Building the conditions inside an organization so that research actually happens, gets used, and outlasts your tenure — that's a different skill set. I've done both.

Illumina

Embedding Research Inside Product

Partnered with product managers to conduct research alongside them, then trained them to do it themselves. Built capacity for both qualitative and quantitative methods inside teams that had little prior research infrastructure, so that insight-gathering became part of how they worked, not something they outsourced.

The General Insurance

Research Champions Program

Created a company-wide Research Champions group to build internal understanding of and enthusiasm for research practice. Connected the program directly to the brand refresh, so that employees across the organization understood the research behind the strategic decisions and could speak to it credibly.

Remitly

0-to-1 Research Training

Trained product managers, business managers, product marketers, and UX designers on how to run their own research from scratch. Focused on 0-to-1 initiatives and intentional handoffs, so teams could launch new efforts without waiting on a dedicated research function to do it for them.

Savannah Young, principal researcher

Research that takes
people seriously.

Savannah Young Research & Consulting LLC
Savannah, Georgia

Download CV

I'm a principal researcher with 12 years of experience across consulting and in-house environments. My orientation is qualitative-first, which means I come at problems through the lens of human experience, then use quantitative data to validate, scale, or complicate what I'm hearing. Contextual inquiry is foundational to how I work: the whole person in their environment matters, and I design my research to reflect that.

I've worked across industries that don't have much in common except for the fact that they all involve people making decisions that are harder than they look: healthcare, fintech, insurance, automotive, genomics, and AI. In every context, my job is the same. Figure out what's actually going on, and help organizations do something useful with it.

I work independently under Savannah Young Research & Consulting LLC and am open to both full-time and contract engagements where the work is complex and the questions are worth asking.

12+ years qualitative & mixed methods research
Consulting & in-house experience
Research program building & team enablement
Open to full-time & contract work

Hard questions are
kind of my thing.
Tell me what you're
trying to figure out.

I'm open to full-time and contract research engagements where the work is complex and the stakes are real. If that sounds like yours, please do reach out.

What I take on